NYC-based SuperCircle powers retail circularity with a tech platform, linking retail and waste management to eliminate clothing waste.
Location
New York City, NY, US
Founded in New York City, SuperCircle is dedicated to eliminating post-consumer clothing waste through its innovative tech platform and reverse logistics system. The company's core mission is to create a world where no textile is wasted by linking retail brands with the waste management industry. SuperCircle offers turnkey trade-in programs that allow consumers to send in worn clothing for brand credit, as well as solutions for excess inventory management, thereby promoting retail circularity.
SuperCircle has garnered attention for its impactful approach to sustainability in the fashion industry. Notable investors and affiliated individuals include key figures in both the tech and environmental sectors, who support the company's vision of zero textile waste. The company has achieved significant milestones in reducing landfill contributions from new textiles and has partnered with some of the world's leading retail brands to implement its circular solutions. SuperCircle's overall impact lies in its ability to seamlessly integrate sustainability into the retail ecosystem, setting a new standard for waste reduction.
