NewsCatcher adopts Salesfinity for high-volume SDR outbound calling

Salesfinity published a customer story on March 25, 2025 describing how NewsCatcher, a news intelligence company, adopted its parallel dialer for a high-volume outbound calling motion. The account follows NewsCatcher SDR Felipe Perez, who described an earlier stack in which a rigid dialer and manual list handling made it difficult to integrate sources such as Apollo and AmpleMarket and to sync activity back into Salesforce. According to the account, the shift to Salesfinity's parallel calling let the rep work through multiple lists in a single session and adjust how many lines were active at once, ranging from two to five, depending on how much attention could be given to dialing. Perez reported moving from roughly 80 calls a day that previously took five to six hours, to about 800 to 1,000 calls a week and approximately one booked meeting per day. The story also cites the product's Smart Genie contact and company summaries, which surface context at the moment of a connection, and its AI call summarization, which records an outcome without manual logging.