**The Intelligence Your GTM Runs On.**
6sense turns every signal, yours and ours, into intelligence every team, tool, and AI agent can act on. This summer's release expands all three pillars of our platform. It brings 6sense intelligence directly into any AI agent through the new MCP Server, improves data quality and buyer confidence with verified decision-maker profiles, executive role classification, and enhanced CRM matching, and makes that same intelligence available in your own technology stack through new APIs. It also helps teams activate advertising based on live buying signals instead of static account lists. Signals tell you what's happening; this release makes sure that context reaches wherever the decision actually gets made.
**Revenue Marketing**
- Recommended Leads in Advertising (Beta) - Automatically surfaces the 1 to 2 best-fit contacts at an account after it clicks your ad, grounded in the actual ad click rather than intent data alone.
- Buying Stage Progression & Movement Reports - See how accounts move through the buying journey and whether your campaigns and messaging are moving the needle.
- Filter Value Sets - Create and manage large, reusable lists (Account IDs, NAICS codes, ZIP codes) as a central object; update once, and it's reflected everywhere it's used.
- G2 Competitor Filters - Surfaces companies researching competitor products and pricing with 3 to 5x more competitive intent signal volume, giving richer data for segmentation, scoring, and activation.
- Customer 3rd Party Tracking Pixel Support - Add and manage your own tracking pixels (DoubleVerify, IAS, CM360) directly in 6sense without needing the backend team.
- JavaScript Ad Creative Support - 6sense DSP now accepts standard JavaScript ad tags, starting with the Google family of ad tag providers.
- Segment Sync: Bulk Unsync - Select and unsync many segment syncs in a single action with full visibility into what's impacted.
- Badge & Filter by Ads in Workflows - Adds a badge and filter for ad campaigns inside workflow views so teams can jump from campaign to workflow node.
- RevvyAI for Marketing GA - Reaches general availability with a conversational interface for asking questions and getting AI-powered answers.
- AI Email Supporting Custom Roles - Now you can create and use custom roles within AI Email to give more granular permissions than the fixed three roles of Primary Admin, Admin, and Marketing User gives you.
- Add Profile Fit Filter to Reports - Focus reporting on the accounts that best match your ideal customer profile, helping teams prioritize investment and measure impact against their highest-value opportunities.
- AI Email SFDC Connected App Compliance - Update to enhanced Salesforce security controls, including stronger authentication, refresh token rotation, expiration of unused tokens after 30 days, and IP allow listing for token access.
**Sales Intelligence**
- Chrome Extension for Gong - Opens 6sense account and contact insights, plus RevvyAI for Sales, directly inside Gong. Intelligence doesn't stay locked in a separate app; it shows up where sellers are already prepping for the call.
- Dismiss Accounts in Discovery - Multi-select and dismiss accounts you don't want to pursue, keeping Discovery views focused.
- Filter Value Set: CRM List in Dashboard - View and filter predefined CRM account lists directly in the SI Dashboard.
- Recommended Contact Improvements - Consolidates recommended contacts and people lists into a single view with a dedicated column.
- Export to SFDC Campaigns - Add contacts directly to Salesforce Campaigns during export, eliminating manual CSV uploads.
- Enhanced CRM Matching - A new CRM-to-6sense matching pipeline that goes beyond legacy email and MID matching, lifting match rates significantly.
- RevvyAI for Sales Enhancements - Adds a copy button, auto-suggest, and a prompt library for faster RevvyAI workflows.
- Improved Signal Activity/Visibility in Chrome Extension - Enhanced activity feed makes signals easier to scan, search, and explore without leaving the extension.
- Support for DNC Filters on SI WebApp - Surfaces DNC status in lists and Discovery, not just individual profiles, so reps avoid spending credits on contacts they can't call.
- WebApp Support for Sandbox Instance - Visual indicators across Discovery, Dashboard, lists, and detail pages so users know when they're in sandbox vs. Production.
- Keywords Summary Enhancement - Gain deeper visibility into the topics driving buyer engagement with enhanced keyword insights that help teams prioritize outreach and personalize messaging.
**Intelligent Workflows**
- Push Accounts to SFDC Campaigns - Pushes 6sense accounts directly into Salesforce campaigns, activating at the account level rather than just the contact level.
- Select Draft LinkedIn Campaigns in Engagement Filters - Lets users select draft or pre-launch LinkedIn campaigns in engagement filters, so workflow logic can be fully built before the campaign goes live.
- RevvyAI Research Nodes in Intelligent Workflows (Beta) - AI and LLM-powered workflow nodes that retrieve public information (news, hiring activity, web content) and convert it to structured outputs for use inside workflows.
**Enterprise Foundations**
- Dynamics Sandbox - Customers can now test and validate their Dynamics CRM connections in a 6sense sandbox environment before integrating with their production systems.
- Segments API (Beta) - Create segments from external company lists sent directly from a data warehouse, with no manual CSV uploads, asynchronous matching, and job-status visibility.
- AI Settings Controls - All RevvyAI and other AI settings in 6sense can now be found under AI settings. Admins can now control organization level access to multiple AI/MCP features.
**6sense Data & Signals**
- MCP Server - Predictive buying stages, 6QA status, and behavior-grounded keyword intent now callable from Claude, ChatGPT, Writer, Agentforce, and more, with no custom integration required.
- People Search & Enrichment APIs (Update) - Instantly know if a profile already exists to cut down on duplicates, with predictable credit usage and stronger background reliability.
- Keyword Intent Data API (Beta) - Programmatic access to topic-level intent signals, buying stage, and predictive fit, feeding directly into warehouses and CDPs.
- Track Signals and Trigger Workflows (Beta) - Configure buying signals you want 6sense to track and listen for, then set up a trigger-based workflow to fire an action immediately.
- AI Data Taxonomy for Non-Tech-Fit MAPs - Adds support for new AI-detected intent channels so customers capture signals from more sources.
- Core Firmographic Data Accuracy - Improved company data accuracy across attributes like company size, revenue, industry, and location helps teams build more precise segments, prioritize the right accounts, and make decisions with greater confidence.
- Executive Role Classification (CXO Model) - Improved executive identification and title classification help teams more accurately identify key decision-makers, build stronger buying groups, and confidently target the right executives across the customer journey.
