Influencers and online creators have become an increasingly powerful way for brands to sell products. But managing those relationships can get complicated — especially for companies selling across Amazon, Walmart, Shopify and other channels.
That’s the market Seattle startup Levanta is targeting, which today is announcing $22 million in new funding led by Volition Capital. The company provides software that helps brands find creators, send them products, set up affiliate commissions, track sales and handle payments.
The company says it now has more than 90,000 vetted creators on its platform. Brands can offer creators products to review or promote, pay commissions when their links generate sales, or arrange flat-fee partnerships. Levanta tracks the performance across Amazon, Walmart and Shopify and handles payments.
The startup originally focused on Amazon sellers but has expanded to Walmart and Shopify. Its revenue is up 80% year-over-year in 2026, according to the company.
“Every marketplace has thousands of sellers that want more customers, and there are millions of creators and affiliates capable of driving those customers,” said CEO and co-founder Ian Brodie in a press release. “The missing piece is infrastructure that connects the two, handles the economics, and accurately measures what happens.”
In 2023, Goldman Sachs estimated that the the influencer marketing category was expected to grow to $480 million by 2027.
Levanta was founded in 2023 by Brodie, CTO Spencer McKenney and Chief Marketplace Officer Rob Schab, all University of Washington graduates. The three previously founded Grovia.io, an affiliate marketing company that was acquired by Acceleration Partners in 2022.
With more than 100 employees, Levanta is the rare startup that has already reached profitability with Brodie telling Business Insider that it has been profitable or roughly break-even since its launch. With the new funding, it also provided cash liquidity to some eligible employees.
“This is a milestone moment for Levanta and it reflects how far the company has come and the value our team has created together,” Brodie said in the release. “At the same time, it allows us to reward the people who have been instrumental in building the foundation of the business while ensuring they remain deeply aligned with where we’re going next as we continue building Levanta for the long term.”
The new funding will support expansion to additional retail marketplaces and international growth.
Other Levanta backers include Long Run Capital, OpenSky Ventures and Arrived Homes CEO Ryan Frazier. The latest series B round brings Levanta’s total funding to more than $43 million.