Amazon on Thursday unveiled two new Bee listening devices, including a wearable and a credit card-sized voice recorder, marking its latest push into the AI gadget market.
The Bee Frontier is an upgraded version of Amazon's existing wearable that can either be worn on a wrist or clipped to clothing. Similar to earlier generations, the Bee Frontier has up to seven days of battery life, but it's also more expensive, costing $75 compared with its $50 predecessor.
Amazon acquired Bee, a San Francisco startup known for its always-listening bracelet, in July 2025 for an undisclosed amount. Bee bracelets are equipped with artificial intelligence and microphones that can record, transcribe and analyze conversations.
The dual mics on the Bee Frontier have upgraded noise filtering, "so it can take note of what matters and ignore what doesn't, even in noisy environments like a crowded restaurant or open office," Amazon said in a blog post.
Amazon also debuted the $100 Bee Eclipse, which functions like other Bee devices, but instead of being worn, the credit card-sized gadget magnetically snaps on to the back of a smartphone.
The Bee Frontier is available Thursday, while the Bee Eclipse "will be available soon," the company said.
Amazon is refreshing its Bee lineup as tech companies gear up for the holiday season with a slew of new AI hardware. Amazon nixed its budget-friendly Fire family of tablets in favor of three new AI-infused Alexa Tablets, while Microsoft showcased an Nvidia-powered Windows laptop and Apple unveiled its HomeView smart home hub with Siri AI.
The Bee gadgets will compete with other AI wearables already on the market.
Meta has seen growing momentum from its smart glasses that are infused with AI and have a built-in camera. The glasses have also generated widespread privacy and civil rights concerns from users, advocacy groups and lawmakers.
Meta has also announced a palm-sized pendant called Muse Charm that runs its latest Muse AI assistant. Plaud developed a card-shaped note-taking device, and Friend offers an AI necklace.
Amazon's voice-activated Echo smart speaker got users comfortable with interacting with its Alexa AI assistant, but the devices were designed to only start listening when prompted with a so-called wake word.
When turned on, Bee devices are always recording. Amazon says this enables key features like conversation summaries and the ability to "review memories from the past few days to remember what you discussed." It can also track "trends or themes that recur" to give personalized goals or actions.
With a Bee Pro subscription, which costs $12 per month, users can get unlimited conversation summaries and daily memories as well as integrations with Amazon's webstore, its Alexa+ AI assistant and third-party apps.
The company said Bee devices are designed so that "no one, including Amazon, can access your data." Users can delete their transcripts and summaries at any time and "no audio is ever stored," Amazon said.
An LED light signals when Bee gadgets are recording, Amazon said.