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How 2 UC Berkeley dropouts raised $28M for their AI marketing automation startup

From TechCrunch

By Julie Bort

July 30, 2025

How 2 UC Berkeley dropouts raised $28M for their AI marketing automation startup

A marketing automation startup called Conversation has a founding story that sounds like it could have been an episode of the HBO show “Silicon Valley.”

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How 2 UC Berkeley dropouts raised $28M for their AI marketing automation startup

A marketing automation startup called Conversation has a founding story that sounds like it could have been an episode of the HBO show “Silicon Valley.”

Jul 30, 2025

How 2 UC Berkeley dropouts raised $28 million for their AI marketing automation startup

A marketing automation startup called Conversation has a founding story that sounds like it could have been an episode of the HBO show “Silicon Valley.”

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Sometimes, a pivot ends up being the smartest decision company leaders can make. See Netflix’s pivot from DVDs to streaming, or Corning’s pivot from lightbulbs to touchscreens. The list of extremely successful startup pivots goes on. And on. And on. A less-prominent (but by no means failed) pivot is Numa’s. Its co-founders killed the startup’s original conversational AI product to instead sell customer service automation tools. Not just any tools, though — these tools are targeted at auto deale

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