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100

100

100 verifies renter identity and income for multifamily operators, stopping application fraud before an application completes.

Operating headquarters
New York, NY, US🇺🇸
Founded
2024
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Contents

  1. 01Market Outlook
  2. 02Competitive Strengths
  3. 03Customer Acquisition
  1. 01Market Outlook
  2. 02Competitive Strengths
  3. 03Customer Acquisition

Market Outlook

AI-generated fake identities are lowering the cost of application fraud, which strengthens demand for front-door verification and favors 100's approach over document review. Its 2026 acquisition of Cobblestone added fintech-grade income orchestration just as deepfakes make raw documents less trustworthy.

Consolidation moves the same direction: 100 folded a venture-backed fraud-detection competitor into its platform in 2026, and large operators are standardizing on preferred fraud-prevention partners. The position strengthens if verification networks become the industry default and erodes if incumbent screening platforms match the network effect.

Source: commercialobserver.com

Competitive Advantages

100's front-door verification holds up better than rivals' document checks: approval happens before an application completes, so fraudulent applicants never enter the funnel, and each approved renter speeds verification for the next operator in the network. The CLEAR partnership supplies established biometric infrastructure that a standalone document screener would struggle to replicate.

Distribution deepens the position: preferred-partner status with multiple NMHC Top 50 operators and workflows embedded in property management systems create switching costs that applicant-file review tools lack. Verification data accumulated across the Verified Renter Network compounds the advantage as volume grows.

Source: get100.com

Customer Acquisition

100 wins customers through direct enterprise sales to multifamily operators on a book-a-demo motion rather than self-serve pricing, reinforced by preferred-partner placements with NMHC Top 50 firms. The top-down channel fits a product that must embed in property management systems.

Earned reach comes from named operator results: Asset Living reported 575 fraudulent applications caught and RAM Partners a 35 percent delinquency reduction among applicants screened through 100 in 2026, and the 100x alliance convenes operators representing more than one million units. These operator references, not paid campaigns, carry the company's market visibility.

Source: commercialobserver.com