88rising, founded in 2015 by Sean Miyashiro and Jaeson Ma, is an American hybrid music company based in New York, NY. The company operates as a management firm, record label, video production house, and marketing agency. Its core mission is to amplify Asian and Asian-American artists in the global music scene, bridging cultural gaps and fostering a diverse musical landscape. 88rising's market focus is on young, multicultural audiences who are avid consumers of contemporary music and digital content.
Notable figures associated with 88rising include CEO Sean Miyashiro. The company has garnered significant attention for its innovative approach to promoting artists like Rich Brian, Joji, and NIKI. Key achievements include successful music festivals, chart-topping albums, and a strong presence on social media platforms. Overall, 88rising has made a substantial impact by elevating Asian representation in mainstream music and creating a unique cultural movement within the industry.
