99dresses, founded by Nikki Durkin, began as a platform in Australia to help women buy, sell, and trade fashion items online. The core mission of 99dresses is to provide a sustainable and cost-effective solution for women who frequently update their wardrobes. The service operates through a virtual closet app, allowing users to exchange clothing items conveniently. Originally launched in Australia, the company has since relocated to New York City, expanding its reach across the U.S. market.
Notable team members include Marcin, Chandra, Oguz, and Clare, who have contributed to the company's growth and development. 99dresses has garnered attention for its innovative approach to fashion sustainability and consumer convenience. The platform has made a significant impact by reducing clothing waste and offering an affordable alternative to fast fashion. Through its unique business model, 99dresses has empowered thousands of women to refresh their wardrobes without the financial burden of constant new purchases.
