GrokBar placed advertising metrics beside the website pages receiving campaign traffic. Advertisers could review campaign costs and performance, then replace ineffective advertisements.
AdGrok integrated with Shopify to create campaigns from merchant inventory and stop them when products sold out. GrokBot generated campaign structures, keywords, and text advertisements.
AdGrok offered free and paid services when it came out of beta in March 2011. Its standard software package cost $20 per month, according to contemporary reporting.
Customers could also hire the company to manage their advertising campaigns. After its acquisition, AdGrok stopped charging existing customers and announced a June 30 shutdown.
AdGrok automated Google AdWords keyword selection, bidding, and campaign reporting for businesses. GrokBot generated keywords and advertisements from product pages.
GrokBar displayed campaign performance beside advertised website pages, while Grok-O-Matic imported catalogs. GrokMe provided professional campaign setup and daily management.