Founded with a vision to create a provocative lifestyle platform for millennials, Arsenic is a mobile-first, user-submission based community that has rapidly gained traction. The platform offers a unique blend of content from models, music artists, visual artists, and fans, making it a vibrant hub for creative expression. Arsenic's core mission is to empower young creators and provide a space where they can share their work and connect with like-minded individuals. Its market focus is primarily on millennials who seek edgy, authentic content that resonates with their lifestyle.

Arsenic has seen significant growth and influence, collaborating with high-profile names such as Diplo, Skrillex, and Atlantic Records. The Arsenic House serves as a central hub for influencers, further amplifying its reach. Notable affiliated personalities include LA Dodger Yasiel Puig and Olympic Gold Medalist Kaleigh Gilchrist. With higher daily viewership on Snapchat than major networks like E!, MTV2, and CNN, Arsenic has made a substantial impact in the digital content space, solidifying its position as a leading platform for millennial-driven content.