Autobook Now
Operating Status: Closed
Autobook Now is a defunct Indianapolis automotive marketing company that generated targeted vehicle-inventory leads for dealerships.
Founded
2009Autobook Now is a defunct Indianapolis automotive marketing company that generated targeted vehicle-inventory leads for dealerships.
Autobook Now combined automotive retail experience with internet marketing, drawing its team from dealership owners and salespeople alongside technology specialists. That mix gave the company direct knowledge of dealership inventory and shopper behaviour together with the ability to run online campaigns for it.
Its service bundled inventory-feed management with promotion across the company's own vehicle-listing site and third-party classifieds and social networks. A dealer could hand over feed access and have inventory distributed across those channels without managing each one separately.
Source: crunchbase.com
Autobook Now competed in automotive dealership marketing, where vendors supply dealers with shopper leads for their vehicle inventory. Dealers buy that reach across their own websites, third-party classifieds marketplaces, and social networks, and vendors differentiate on lead quality and on the volume of in-market shoppers they can reach.
Because dealerships already run their own websites and inventory feeds, lead vendors sit alongside systems the dealer controls rather than replacing them. That places the category's value on attributable shopper interest and on how cleanly a vendor's listings and campaigns connect to a dealer's existing inventory pipeline.
Source: crunchbase.com
Autobook Now sold targeted lead generation for automotive dealership vehicle inventory. Its service promoted dealer stock across the company's own vehicle-optimized site, classifieds sites, and social networks to reach new online audiences.
Accounts included inventory-feed management, so the company ingested a dealer's feed provider and handled the publishing and promotion that followed. It positioned itself as a one-stop destination for a dealership's online marketing, with a partners portal for managing that strategy.
Source: crunchbase.com