Avenue One

Avenue One does not publish rates, so its pricing cannot be compared directly from public information, and it competes with banks that builders already use. Its lending is concentrated in residential construction, leaving performance tied to homebuilding demand and interest rates.

The firm relies on institutional capital partners rather than deposits; KKR's 2026 decision to end its asset management relationship with Avenue One and bring that oversight in-house illustrates that dependence. As a private company it discloses little beyond its website, and its lending history is shorter than that of established competitors.

Avenue One sells through a relationship-led, direct origination model rather than self-serve or e-commerce: its how-it-works page describes a first conversation with nothing to prepare, then terms, close, and draws, and it invites prospects to call or text named sales directors by region. No online pricing, rate sheet, or checkout is published, and it states loan terms are sized with the borrower before close.

Google's Ads Transparency Center lists zero ads for the avenueone.com domain, and Meta's Ad Library keyword search surfaced no ads from the company's own advertiser page. Earned reach appears limited to conference participation and trade press, including a panel at the IMN Residential Ground-Up Construction Forum and coverage of the KKR relationship change.

The single-family rental and build-to-rent segments attracted large institutional capital, with an estimated $110 billion earmarked for rental homes by 2022, before rising interest rates slowed deal activity and institutional purchases fell about 90% at the start of 2023 under John Burns Real Estate Consulting data. Avenue One's own materials address builders whose starts stall when banks cap them against a fixed pre-sale ratio.

A 2026 Urban Institute report, The Evolution of Residential Transition Lending: From Hard Money to Housing Supply?, frames residential transition and construction lending as an expanding source of housing supply. Avenue One is positioned in that market by offering pre-sale-flexible construction, land, and finished-home financing nationwide.

Avenue One funds three stages of a residential build: horizontal development that takes entitled land to site-ready condition, vertical construction for spec or pre-sold homes, and bridge capital that carries finished homes while they sell or a rental community leases up. Loans typically start around $500,000 for homebuilders and $5 million for land development, and one facility can cover more than one stage.

The firm also purchases completed homes in bulk and structures 12- to 24-month terms with interest charged only on drawn balances. Draws are released after one inspection per request, through a process it says is identical on every draw.