Founded in Atlanta, Georgia, Béla is a wellness beverage brand under Althea Brands. The company’s core mission is to support holistic mind-body wellness through its herb-infused drinks. Inspired by Ayurveda, Béla's products incorporate ancient ingredients like Turmeric, Tulsi, Ginger, and Amla, combined with electrolytes and vitamins to promote hydration, energy, antioxidants, immune support, and calmness. Béla primarily targets health-conscious consumers seeking natural and holistic wellness solutions.
Notable figures affiliated with Béla include experts in Ayurveda and holistic health. The company has garnered attention for its unique approach to wellness beverages, blending traditional Ayurvedic principles with modern nutritional science. Béla’s key achievements include a growing customer base and positive reception in the wellness community. Its impact is evident in the increasing popularity of natural, herb-based wellness products in the market.