Founded in 2004 and headquartered in Providence, Rhode Island, Bally's Corporation is a prominent American gaming, betting, and interactive entertainment company. The company's core mission is to provide a unified gaming experience through a digital-first approach, offering a wide range of products and services including casinos, resorts, sports betting, iGaming, free-to-play gaming, poker, and daily fantasy sports. Bally's aims to create connected experiences that go beyond traditional gaming tables and slots, catering to a diverse market in North America and internationally.
Notable figures associated with Bally's include Soo Kim. The company is publicly traded on the NYSE under the ticker symbol BALY and is a component of the Russell Microcap Index. Key achievements include the expansion of their digital division, which encompasses top disruptor brands in various interactive gaming sectors. Bally's has significantly impacted the gaming and entertainment industry by integrating digital innovation with traditional gaming experiences, enhancing customer engagement and expanding their market reach.