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Banco de Investimento Global

Banco de Investimento Global

Banco de Investimento Global (BiG) pairs term deposits and credit with online brokerage for individuals, companies, and institutional clients.

Operating headquarters
Lisboa, PT🇵🇹
Founded
1998
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Contents

  1. 01Competitive Strengths
  2. 02Competitive Risks
  3. 03Customer Acquisition
  1. 01Competitive Strengths
  2. 02Competitive Risks
  3. 03Customer Acquisition

Competitive Advantages

BiG pioneered online brokerage in Portugal, launching its first online investing service in July 1999, and was among the first to give internet clients access to international exchanges, third-party funds, warrants, and high-yield current accounts. Its integrated platform combines deposits, brokerage, custody, credit, and advisory on one account.

Distribution is hybrid: the big.pt platform, the BiG mobile app, investment consultants in 14 agencies, and telephone support on business days until 21:00. Management and employees hold roughly 15 percent of shares, and members of the executive board have been shareholders since the founding. The company states it has been elected best bank for an eighth time and lists best small and medium bank honors from 2007, 2009, 2010, and 2011 in the EXAME and Informa D&B awards.

Source: big.pt

Competitive Disadvantages

Scale separates the bank from the leading Portuguese groups: distribution runs through a 14-agency network, and first-half 2014 deposits reached €750 million.

No company securities are admitted to regulated markets, so there is no listed equity currency for acquisitions, and growth capital is limited to retained earnings since the last shareholder raise in 2001.

Source: big.pt

Customer Acquisition

Accounts open fully online at big.pt for individuals, companies, and junior investors under 18, supported by investment consultants in 14 agencies and telephone support on business days from 08:00 to 21:00.

Marketing is education-led, built on free online seminars such as BiG InvestorWeek and the free market research and reports on the platform. Owned channels add reach, including 53,783 LinkedIn followers, YouTube, Instagram, Telegram, and a Spotify podcast, while acquisition campaigns lean on time-limited deposit offers such as Depósito GO and portfolio-transfer fee promotions.

Source: big.pt