Bettercloud
Private Equity
Founded
2011BetterCloud is a SaaS management platform that provides IT teams with comprehensive visibility and control over their organization's cloud-based software applications, including G Suite, Office 365, and Slack. The platform enables IT teams to automate critical workflows, enforce security policies, and gain insights into their organization's usage of cloud applications.
BetterCloud's product includes several modules that can be configured to meet the specific needs of an organization, including:
Management: This module allows IT teams to automate common workflows and policies for cloud applications. It includes features like automated user onboarding and offboarding, permission and access control, and data protection policies.
Security: This module helps organizations maintain compliance and security for their cloud applications. It includes real-time monitoring and alerting, compliance reporting, and access management.
Insights: This module provides IT teams with detailed analytics and reporting on how their organization is using cloud applications. It includes usage tracking, trend analysis, and user behavior monitoring.
Overall, BetterCloud's product is designed to help IT teams streamline their workflows, improve security, and gain insights into their organization's cloud usage, all from a single, easy-to-use platform
BetterCloud has several competitive advantages that set it apart from other SaaS management software providers. Here are some of its key strengths:
Comprehensive coverage of cloud applications: BetterCloud supports a wide range of cloud-based applications, including G Suite, Office 365, and Slack, giving IT teams a single platform to manage and secure their organization's cloud-based software.
Automation of critical workflows: BetterCloud's platform allows IT teams to automate common workflows, such as user onboarding and offboarding, saving time and reducing the risk of errors.
Customizable policies and workflows: BetterCloud's platform allows IT teams to customize policies and workflows to meet the specific needs of their organization, providing flexibility and control.
Real-time monitoring and alerts: BetterCloud provides real-time monitoring and alerts for security events and compliance violations, enabling IT teams to respond quickly to potential threats.
Robust analytics and reporting: BetterCloud provides detailed analytics and reporting on usage, security events, and compliance violations, enabling IT teams to gain insights and make data-driven decisions.
Strong customer support: BetterCloud offers comprehensive customer support, including training and onboarding assistance, as well as a dedicated customer success manager for enterprise customers.
Overall, BetterCloud's platform provides IT teams with a comprehensive set of tools to manage and secure their organization's cloud-based applications while also providing flexibility, control, and insights. This combination of features and capabilities gives BetterCloud a strong competitive advantage in the market.
While BetterCloud has several competitive advantages, it also has some potential competitive disadvantages that may impact its market position. Here are some of its potential weaknesses:
Limited support for non-cloud applications: BetterCloud's platform primarily focuses on cloud-based applications, which may limit its appeal to organizations that use a mix of cloud and non-cloud applications.
Limited integration options: While BetterCloud offers some integrations with third-party applications, it may not integrate with all the tools that organizations use, which could limit its flexibility and usefulness.
High pricing for advanced features: While BetterCloud's basic features are competitively priced, its advanced features can be expensive, which may make it less accessible to smaller organizations.
Steep learning curve: Because BetterCloud's platform is highly customizable and offers a wide range of features, it may take some time for IT teams to fully understand and utilize all of its capabilities.
Reliance on third-party cloud platforms: BetterCloud's platform is dependent on the functionality and APIs of third-party cloud platforms, which may introduce some risk and uncertainty into its operations.
While these potential disadvantages may impact BetterCloud's market position in some ways, the company's strong competitive advantages and continued innovation in the cloud management and security space make it a strong player in the market.
BetterCloud's pricing strategy is based on a per-user, per-month subscription model. The company offers three pricing tiers: Basic, Standard, and Enterprise.
The Basic tier includes core management features, such as automated user onboarding and offboarding, role-based access control, and domain management. The Basic tier starts at $3 per user per month.
The Standard tier includes additional security and compliance features, such as real-time monitoring and alerts, data loss prevention policies, and compliance reporting. The Standard tier starts at $6 per user per month.
The Enterprise tier includes advanced features, such as customizable workflows, advanced analytics and reporting, and integrations with third-party applications. The Enterprise tier pricing is available upon request and varies based on the specific needs of the organization.
BetterCloud also offers a free trial period for organizations to test the product before committing to a subscription. Additionally, the company offers discounts for organizations with many users and for non-profit organizations.
Overall, BetterCloud's pricing strategy is designed to be flexible and scalable, allowing organizations to choose the features and pricing tier that best meets their needs.