Beyond Yoga
Acquired Subsidiary
Beyond Yoga is a Los Angeles-based premium activewear and lifestyle apparel brand focused on inclusive sizing and body-positive athleisure.
Founded
2005Beyond Yoga is a Los Angeles-based premium activewear and lifestyle apparel brand focused on inclusive sizing and body-positive athleisure.
Beyond Yoga designs and sells premium activewear and lifestyle apparel spanning leggings, bras, tanks, shorts, dresses, outerwear, fleece, maternity lines, and men's assortments. Products are built around proprietary fabrics such as Spacedye and LuxeFleece and are offered in inclusive sizing designed for studio workouts and everyday wear.
The brand reaches customers through its e-commerce site, wholesale partners including fitness studios and resorts, and a growing fleet of brick-and-mortar stores in major U.S. markets. Offerings emphasize versatile silhouettes, vibrant colorways, and comfortable fabrics intended for movement across gym, home, travel, and casual settings.
The U.S. activewear and athleisure category remains significantly larger than traditional denim and continues to benefit from casualization, wellness, and premiumization trends cited by Levi Strauss leadership. Beyond Yoga's parent company expects continued investment in direct-to-consumer growth, retail stores, men's categories, and international expansion over time.
Industry competition from Lululemon, Athleta, and other performance-lifestyle brands remains intense, but Beyond Yoga's niche in inclusive premium soft activewear and store-led community experiences provides a differentiated growth lane. Leadership transitions and LS&Co. infrastructure support suggest continued omnichannel scaling through 2025 and beyond.
Beyond Yoga differentiates through buttery-soft proprietary fabrics, inclusive sizing from XXS to 4X, and a body-positive brand ethos rooted in female-founded leadership. The company's Spacedye franchise and community-focused marketing have cultivated strong direct-to-consumer loyalty and premium wholesale placements.
As part of Levi Strauss & Co., Beyond Yoga combines nimble product innovation with access to parent-company logistics, brand-building expertise, and capital for retail and category expansion. Its focus on premium casualization and wellness trends positions it against larger athleisure peers while preserving an independent operating culture.