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Bombora
Bombora is a B2B intent-data company that derives purchase signals from publisher research activity.
Founded
2014Bombora is a B2B intent-data company that derives purchase signals from publisher research activity.
Bombora licenses B2B purchase-intent data derived from research activity observed across a cooperative of business publishers, brand sites, and data providers, scoring account-and-topic pairs against a rolling historical baseline.
The company delivers those signals alongside website-visitor identity resolution, addressable B2B advertising audiences, campaign measurement, and analytics dashboards, so customers can apply the same behavioral data across sales prioritization, advertising, and reporting.
Bombora collects its signals through a publisher-consented data cooperative, an approach it presents as durable as third-party cookies and other passive tracking signals face regulatory and browser restrictions. The cooperative model keeps the underlying observations direct and consented at each participating site rather than resold.
The company has continued to widen that cooperative and the destinations on which its audiences can be activated, positioning consent-based intent and identity data as the foundation for B2B advertising and go-to-market workflows. Its product line has extended from intent scoring into website identity resolution, addressable audience activation, campaign measurement, and analytics.
Bombora's intent signals come from a consent-driven data cooperative whose publisher relationships are direct rather than resold, and a large share of the observations in that cooperative are shared exclusively with Bombora for the purpose of deriving intent.
Because the underlying collection is publisher-consented and first-party to each participating site, the company positions the data as durable as privacy regulation and browser restrictions reduce other third-party signal sources, and it has patented identity-resolution and intent-modeling methods built on that collection.