Boords

Boords is an independent UK software company whose platform covers video pre-production from scripts to sign-off.

Founded

2015

Memo

Boords is a small independent UK software company that grew out of an animation studio's internal tooling into a standalone pre-production platform for video agencies and their clients. Distribution is product-led signup from a content-heavy marketing site, with founder-authored blog and changelog communication carrying the release cadence.

Watch items: dependence on third-party generative image models behind its AI frame tools, and competition from both broader production suites and AI-first storyboard products that bundle planning into end-to-end video pipelines.

Competitive Advantages

Boords concentrates on the pre-production loop that broader suites treat as one module: scripts, storyboards, animatics, and client review live in one web workspace, and reviewers participate through share links without accounts. Version history, frame-level comments, and sign-off records attach directly to the work, which shortens the revision round-trip that agencies otherwise run through documents, slide decks, and email.

The company pairs that workflow with built-in image generation and a beta public API with webhooks, so production teams can automate project, frame, and comment operations against the same workspace rather than stitching separate tools together.

Pricing Strategy

Boords sells through a self-serve subscription ladder published on its pricing page, running from a free tier through seat-based plans up to agency and enterprise tiers. The distinguishing lever between tiers is capacity rather than feature gating: seat counts and monthly AI image allowances increase as plans scale.

The public API and webhook surface, marked beta, requires a paid plan plus an access token and is rate-limited rather than sold as a separately priced marketplace product, which keeps automation attached to the same subscription.