Brightspot

The page compares headless and hybrid CMS capabilities for modern content management.

Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.

The page compares DXP and CMS tools and describes their contribution to end-user experiences.

UX design director Mike Wang has worked with clients including Walmart and The Masters to create digital experiences. He and Rose discuss problem-solving, user experience and flying as a hobby.

This week, Rose goes on the record with Paul Petty, a senior software engineer at Brightspot. Paul shares highlights from his work on major projects like Food.com and Univision, offers some local dining tips and reveals who he’d cast in the movie version of his life.

Brightspot's 2015 activities included the Special Olympics World Games in Los Angeles, summer camp scholarships and community service projects such as bike builds, food drives and Unified Sports.

In 2017, Brightspot's volunteer efforts reached over 1,400 lives through local and global mission work — including hurricane relief in Puerto Rico, Unified Sports at the Special Olympics World Games in Austria and youth and veteran engagement through its Unified Challenge golf event.

In 2018, Brightspot engaged in community activities that included digital work for Special Olympics, the Brightspot Pro-Am and the Angel Tree program.

In 2019, Brightspot's calendar of volunteer activities, as well as scope of giving and enthusiasm for the company's overall mission, grew immensely.

Brightspot is an AI-powered enterprise CMS and content operations platform that powers AP, NBC Sports and Whole Foods.

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