Bullish is a New York City-based consumer investment firm and strategic creative agency that focuses on early-stage investments in innovative consumer brands. They typically invest in Seed and Series A rounds, with a portfolio that includes prominent companies like Peloton, Casper, Harry’s, Warby Parker, and Function of Beauty. The firm blends capital with strategic marketing and creative services to support the growth and development of its portfolio companies.
Key partners at Bullish bring a wealth of experience from various sectors, enhancing their ability to provide value beyond financial investment. Their investment philosophy centers on identifying and nurturing brands that have the potential to disrupt traditional markets. Bullish offers unique value-add services, including strategic consulting and creative marketing support, positioning themselves as a marketing operating partner to help design and scale remarkable businesses.
Bullish - Quick Facts
When was Bullish founded?
Bullish was founded in 2010.
Where is Bullish's headquarters located?
Bullish's headquarters is located in New York City, NY, US.
When was Bullish's last funding round?
Bullish's most recent funding round was for $1.1B (USD) in August 2025.
How much disclosed funding has Bullish raised?
As of Aug 13, 2025, Bullish has disclosed funding of $1.1B (USD). Undisclosed round amounts are excluded.
How many employees does Bullish have?
Bullish has 50 employees as of Feb 4, 2024.
Bullish - Classification
NAICS
520000Finance and Insurance
523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
