Founded in 2012, Bulu began as an e-commerce and subscription service providing curated boxes of health and wellness supplements, including vitamins, nutritional, and dietary products. The company's core mission is to support health-conscious consumers by delivering high-quality samples directly to their doorsteps. Over time, Bulu has evolved into a full-service, technology-enabled fulfillment company, offering cost-effective storage, packing, and shipping solutions for businesses of all sizes, focusing on adaptability and unique packaging options.
Notable affiliated individuals include co-founders Paul Jarrett and Stephanie Jarrett, who have been instrumental in steering the company's growth. Bulu has attracted investments from prominent venture capital firms and angel investors. Key achievements include successful partnerships with major brands and the expansion of their fulfillment services to accommodate diverse business needs. Bulu's impact lies in its innovative approach to subscription services and fulfillment, significantly enhancing the efficiency and reach of health and wellness products in the U.S. market.