California Street Winery
Family-run boutique winery in Bradley, California handcrafting small-lot wines from San Antonio Valley AVA vineyards.
Customer Acquisition
Sales run direct-to-consumer through the winery's online shop, a free wine club shipping six bottles each April and November, and by-appointment tastings at the Bradley winery. Wines also reach local shoppers through three independent retailers: Pine Canyon Store in King City, Pleyto Store in Bradley, and Oak Hill Market in Paso Robles.
Shipping outside California flows through the VinoShipper marketplace, extending distribution into other approved states. The winery announces releases and events on its Facebook and Instagram pages, and tastings welcome well-mannered dogs and children.
Source: californiastreetwinery.com
Pricing Strategy
Bottles sell in the $30 to $40 range, with the Trio blend and Domaine Pavot white at $40 and the Duet at $30. Merchandise such as herb wine salt and a logo trucker hat rounds out the online shop at $8 to $10.
The wine club is free to join and ships six bottles twice a year, in April and November, at a 20 percent discount. Members also get first access to new releases and a complimentary tasting for four at the winery.
Source: californiastreetwinery.com
Product Overview
California Street Winery produces small-lot red blends and varietal wines built on Zinfandel, Syrah, Petite Sirah, Cabernet Sauvignon, Pinot Noir, and Grenache, along with blended whites from Albarino, Picpoul Blanc, and Folle Blanche. Current releases include the Trio and Duet red blends and the Domaine Pavot white.
All fruit comes from sustainable vineyards in the San Antonio Valley AVA, including Wellong, TreGatti, 12EC, Fallen Down Tree, and Harvey. Most bottlings stay under 300 cases, and single-vineyard wines are reserved for wine club members.
Source: californiastreetwinery.com