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Cheddar Products, Competitors and Risks - aVenture

Analysis

Cheddar

Operating Status: Closed

Cheddar was a Redwood City financial technology company developing mobile checking, debit card, and financial account management services.

Redwood City, CA, US🇺🇸

Founded

Accelerator

Y Combinator S14

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Contents

01Executive Summary
02Pricing Strategy
03Products & Services

01Executive Summary
02Pricing Strategy
03Products & Services

Memo

Cheddar's historical product combined checking and debit services with an interface for other financial accounts. Its company profile described integrations spanning bank accounts, credit cards, investments, loans, and insurance.

The business participated in Y Combinator's Summer 2014 batch with founders Alex Fryer and Brian Brunner. The accelerator now lists it as inactive, and its company-authored Wellfound profile records its closed operating status.

Source: wellfound.com

Pricing Strategy

Cheddar's historical company profile advertised mobile checking as free and stated that the service required no minimum balance. Its advertised bundle included transfers, bill payment, mobile check deposits, and an EMV debit card.

The Y Combinator company description positioned the service for consumers seeking an alternative to fee-heavy checking accounts. The checking and debit features were presented together with financial-account management in a mobile interface.

Source: wellfound.com

Product Overview

Cheddar described a mobile checking account and debit card with bill payment, direct deposit, transfers, and mobile check deposits. Its historical company profile also listed ATM access, chat support, Apple Pay, and no minimum balance requirement.

The service was designed to integrate external bank accounts, credit cards, investments, loans, and insurance in a single mobile interface. These features describe the former business; Y Combinator now lists Cheddar as inactive and Wellfound labels it closed.

Source: wellfound.com