Cherry was founded with the mission to revolutionize employee perks by allowing employees to choose their own benefits. The company's vision is to enhance workplace satisfaction and productivity by offering flexible, personalized perks. Cherry provides a platform where employers can cover their employees' favorite consumer services such as Netflix, Spotify, ClassPass, and Lyft, instead of traditional, often underutilized perks like in-office yoga and ping pong tables. This approach aims to maximize the value of employee benefits and cater to diverse preferences.

Notable figures associated with Cherry include its founders and key investors who have supported the company’s innovative approach to employee benefits. Cherry has achieved significant milestones in simplifying perks management for companies, offering virtual cards for seamless transactions, and enabling data-driven decisions to ensure employee happiness. The impact of Cherry's services is evident in the increased satisfaction and engagement among employees, as well as the streamlined administrative processes for employers.