It’s clear: offsite retail media has exploded. Brands can expand their scale like never before. More doesn’t always translate to better, though. This blog explores why reaching shoppers anywhere is not the same as reaching them in an active mindset and at the right moment.
For CPG brands looking to drive awareness and results, there are a variety of advertising types that can be incorporated into one’s media strategy - let’s compare and contrast two popular options today.
Chicory's contextual commerce advertising platform combines media experiences with contextually relevant, brand-safe content to reach consumers and provide full-funnel outcomes and actionable insights.
Chicory is the leading contextual advertising platform for CPG and Grocery advertisers. By creating unique media experiences in contextually relevant environments, Chicory reaches consumers in an active mindset at meaningful moments to deliver real outcomes.
