Founded in 2020, Cider is a globally-minded, social-first fashion brand targeting Gen-Z consumers. The company's core mission is to innovate in community building, reduce inventory waste, and offer worldwide shipping. Cider's product line includes trendy, affordable clothing that resonates with digitally-native shoppers. By leveraging social media and direct engagement, Cider aims to create a vibrant community around its brand while maintaining a sustainable approach to fashion.

Cider has quickly garnered attention for its unique business model and commitment to sustainability. The brand's notable achievements include rapid growth in its customer base and significant social media presence. Investors and industry experts have recognized Cider's potential in revolutionizing the fashion industry for the digital age. Overall, Cider's impact lies in its ability to blend style, community, and sustainability, making it a standout in the competitive fashion market.