Cloaked closed a $25 million Series A on March 29, 2022, co-led by Lux Capital and Human Capital, bringing total funding at the time to $29 million. Named backers around the round include Peter Thiel, General Catalyst, All Turtles, Index Ventures and the Chainsmokers Mantis Fund, with Lux Capital carrying the company on its portfolio page as a consumer-first privacy bet.
Leadership at financing was co-founders Arjun Bhatnagar as CEO and Abhijay Bhatnagar as CTO, and the company was described as Boston-area based, consistent with the Lowell, Massachusetts operating address on record.
Cloaked monetizes through tiered consumer subscriptions: Solo for one individual at $14.99 monthly or $9.99 monthly billed annually at $119.99, Couple for two at $19.99 monthly or $14.99 monthly billed at $174.99, and Family for four at $29.99 monthly or $24.99 monthly billed at $299.99. Annual billing discounts run 40 to 50 percent with cancel-anytime terms.
All tiers bundle unlimited phone and email aliases, data removal, identity theft insurance coverage, encrypted VPN, password manager and USA-based support, differentiating higher tiers by seats and family sharing rather than gating core aliasing. Virtual cards remain invite-only, indicating a funnel anchored on aliasing with insurance and removal as willingness-to-pay drivers.
