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CloudCraze

CloudCraze

Acquired

CloudCraze was a B2B commerce platform built natively on Salesforce.

HQ
Chicago, IL, US
Founded
2009
Overview
M & A
Analysis
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Contents

  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths
  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths

Product Overview

$CloudCraze offered a B2B commerce platform that let manufacturers and distributors run partner storefronts directly on Salesforce data models and workflows.

The product emphasized configurable catalogs, account-specific pricing, and self-service reordering for business buyers rather than consumer checkout flows.

$CloudCraze offered a B2B commerce platform that let manufacturers and distributors run partner storefronts directly on Salesforce data models and workflows.

The product emphasized configurable catalogs, account-specific pricing, and self-service reordering for business buyers rather than consumer checkout flows.

Market Outlook

$After Salesforce acquired CloudCraze, the technology was aligned with broader Customer 360, platform security, and industry cloud roadmaps rather than remaining a standalone brand.

The deal reflected Salesforce practice of buying specialized capabilities adjacent to its core CRM and cloud application stack.

$After Salesforce acquired CloudCraze, the technology was aligned with broader Customer 360, platform security, and industry cloud roadmaps rather than remaining a standalone brand.

The deal reflected Salesforce practice of buying specialized capabilities adjacent to its core CRM and cloud application stack.

Competitive Advantages

$CloudCraze differentiated through deep native integration with Salesforce data models, security boundaries, and admin tooling that generic alternatives lacked.

Its domain focus let customers deploy faster because workflows, permissions, and reporting already matched the Salesforce environments they operated.

$CloudCraze differentiated through deep native integration with Salesforce data models, security boundaries, and admin tooling that generic alternatives lacked.

Its domain focus let customers deploy faster because workflows, permissions, and reporting already matched the Salesforce environments they operated.