The company examines how advanced AI capabilities are fueling a new age of creativity and their potential impact on intellectual property for brands and creators.
Anna Lungley, Chief Sustainability Officer for dentsu, writes that brands need to reconsider events like Black Friday.
Cutting Back and Moving Forward/sg/en/insights/cutting-back-and-moving-forward-how-australians-adapted-to-rising-costs-in-2024
Aussies adapt spending habits amid rising costs. New trends in food, entertainment, and personal care. Brands can offer value-driven solutions, align with consumer needs for deeper connection.
Dentsu’s global network consists of approximately 160 companies in Japan and six leadership brands in international markets. Dentsu’s global management team was formed to directly govern its four business regions worldwide: Japan, Americas, EMEA and APAC.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.