Founded in 2011, DEVAR Entertainment LLC is an American technology company headquartered in Marlton, New Jersey, with branches in Cyprus, the United States, and Eastern Europe. The company specializes in developing augmented reality (AR) content and products aimed at transforming traditional industries through digital innovation. DEVAR's core mission is to integrate the physical and digital worlds, creating immersive experiences for educational, industrial, and entertainment purposes. Their offerings include practical courses on AR creation and comprehensive reports on the future of phygital (physical + digital) transformations.

DEVAR has raised $5 million in venture funding, including $2 million in seed funding in 2015 and a $3 million investment from Leta Capital in 2018. The company has made significant strides in the AR industry, contributing to the evolution of how digital content is consumed and interacted with across various sectors. DEVAR's impact is evident in its ability to blend real-world experiences with digital enhancements, positioning itself as a pioneer in the phygital revolution.