Lab is DigitalMarketer's subscription membership that bundles AI marketing assistants, expert-led workshops, playbooks, and a member community.
Lab is the growth membership DigitalMarketer operates for business owners and marketing teams. The subscription gives members access to ten AI assistants that build offers, lead magnets, ad scripts, email campaigns, and campaign audits, together with more than twenty-five expert-led workshops, playbooks for paid and organic channels, and template and swipe-file toolkits.
The product also includes weekly live trainings and a member community that DigitalMarketer says numbers more than 3,500 entrepreneurs, and the company states that if an active member sees no measurable progress within 90 days the membership fee is refunded. Lab is sold monthly with a discounted charter rate and a short paid trial, and the community and course content are hosted on the Circle platform with native mobile apps.