Founded in New York, Expo is a consumer-oriented video platform focused on e-commerce. The company’s core mission is to enhance the online shopping experience by providing authentic video product reviews. Through its managed sampling programs, Expo engages a community of over 100,000 members, known as “Videopinions,” to create and share these reviews. The videos are then distributed across various consumer destinations, including manufacturer sites, retail websites, and social network platforms.
Expo has garnered attention for its innovative approach to integrating user-generated content into e-commerce. The platform has collaborated with numerous brands to develop impactful video reviews, enhancing consumer trust and engagement. With a robust portfolio of managed services and performance analytics, Expo has significantly influenced how products are marketed and reviewed online, contributing to more informed purchasing decisions and fostering a deeper connection between brands and consumers.
