Fashion Project
Operating Status: Acquired
Fashion Project was a Boston online marketplace that resold donated designer clothing to fund charities.
Fashion Project was a Boston online marketplace that resold donated designer clothing to fund charities.
Fashion Project combined charitable giving with discounted designer resale, letting donors direct a share of proceeds to a cause they chose. The philanthropic tie gave the platform a distinct identity within online apparel resale. Its donation-driven inventory offered designer labels at prices below conventional retail.
Its Boston base and participation in the Techstars Boston accelerator connected the company to local startup networks and early backers. Fashion Project raised several rounds of venture financing, including a 7.2 million dollar Series A in 2015. Sourcing merchandise through donations kept inventory costs low relative to standard apparel retail.
Source: huffpost.com
Fashion Project depended on a steady flow of donated designer garments, which limited control over inventory volume and selection. Its model tied retail proceeds to charitable payouts, leaving less room to absorb operating costs. The company competed for secondhand fashion demand against established consignment and resale retailers.
The business struggled to sustain itself after expanding, and it laid off most of its staff in the summer of 2015. It folded into another company in 2016 and sought a buyer for its brand rather than continuing on its own. Its website later fell out of active use and resolved to a parked domain.
Source: bizjournals.com
Fashion Project operated an online marketplace that resold donated new and gently used women's designer clothing. Donors contributed garments, and the platform resold them to shoppers seeking discounted designer labels. The company directed 55 percent of the proceeds to a charity chosen by the donor.
The company also ran My Fashion Project, a fundraising platform through which supporters raised money by donating clothing. Its inventory consisted of donated designer apparel and accessories supplied by individual donors and supporters. The marketplace combined charitable giving with discounted resale of secondhand fashion.
Source: huffpost.com
