Featureflow operates a hosted feature flag management platform for software teams that separate deploying code from releasing features. Teams wrap changes behind flags, target exposure by user attributes or percentage, ramp releases gradually by environment, and switch a misbehaving feature off without a redeploy. SDKs cover Java, Node.js, Python, .NET, Ruby, Go, JavaScript, React, iOS, and Android, backed by a REST API, webhooks, and Slack and Jira integrations.
The platform adds experimentation through flag-exposure events exported to Amplitude, Mixpanel, PostHog, and Segment, plus approval workflows, release pipelines, audit logging, US and EU data residency, and an importer that migrates flags from LaunchDarkly. It sells subscription plans with a free tier and paid tiers billed monthly or annually to organizations shipping web, mobile, and backend software. Engineering teams adopting continuous delivery use it as an alternative to LaunchDarkly.