Fierce
Fierce was a New York finance super app that Galaxy acquired in 2024 and folded into GalaxyOne.
Founded
2021Fierce was a New York finance super app that Galaxy acquired in 2024 and folded into GalaxyOne.
Fierce bundled features that competing apps sold separately: an FDIC-insured checking account advertised at 5.25% APY, a fee-free debit card with access to more than 55,000 Allpoint ATMs, commission-free fractional and whole-share stock and ETF trading with a fully paid securities lending program, and regulated crypto trading available in all 50 states through Paxos. The app also aggregated outside accounts through Plaid so customers could track home, car, and investment assets in one place.
Pricing and support were positioned as differentiators: no monthly fees, no minimums, and no lockups, with live customer support and a sign-up quoted at two minutes. Fierce's founding team brought operating pedigree from the New York Stock Exchange and Gemini, including founder and CEO Robert Cornish, a former NYSE chief information officer and Gemini chief technology officer.
Source: web.archive.org
Fierce's advertised cash yield was variable and moved repeatedly: 4.25% at the February 2023 launch, 5.25% through 2024, and 4.00% by early 2025, under terms that allowed rates to change as often as daily. The app also shipped on iOS only and never delivered the Android version it promoted.
Every regulated product Fierce offered depended on a third-party partner, with banking provided by Cross River Bank, brokerage disclosed inconsistently as both DriveWealth and FIN2, crypto trading provided by Paxos, and account linking by Plaid. The rewards credit card, personal loans, mortgages, and insurance Fierce announced never shipped, and Fierce's contribution to Galaxy's 2024 revenue and net income was not material.
Source: web.archive.org
Fierce competed in digital banking, a market valued at $10.9 trillion in 2023 and projected to reach $15.4 trillion by 2032, with roughly 3.6 billion users globally and about 1.4 billion people still unbanked. Surveys cited by industry researchers found about 30% of Gen Z and millennial customers treating digital banks as their primary banking option.
Competition remained intense among both new entrants and established financial institutions, and many digital banks still lacked the loans and overdrafts that traditional banks provide, which pushed challengers toward alliances with incumbent institutions. Galaxy relaunched the Fierce product as GalaxyOne in October 2025 with 4% to 8% yields powered by its institutional lending business, positioning it against retail trading platforms such as Robinhood.
Source: seon.io