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AddedJul 9, 2026
UpdatedJul 9, 2026
Figure Markets

Figure Markets

Acquired Subsidiary

Figure Markets operates a blockchain-based marketplace to trade crypto and tokenized real-world assets with decentralized custody.

HQ
San Francisco, CA, US
Founded
2024
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Contents

  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths
  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths

Product Overview

Figure Markets offers three core products. Figure Exchange is a self-custody trading venue for crypto, HASH, and tokenized real-world assets. Democratized Prime is a decentralized lending marketplace matching lenders and borrowers through Dutch-auction pools backed by assets such as HELOCs.

YLDS is an SEC-registered yield-bearing stablecoin issued through the Figure Certificate Company subsidiary. All products settle on the Provenance Blockchain and are accessible to retail and institutional users through a unified account and wallet infrastructure.

Market Outlook

Figure Markets operates in the convergence of tokenized real-world assets, decentralized finance, and regulated securities infrastructure. Demand for on-chain lending, yield-bearing stablecoins, and compliant tokenized securities has grown as institutions and consumers seek alternatives to traditional clearing and custody.

The platform competes with both centralized crypto exchanges and emerging tokenized-asset venues; its path depends on regulatory clarity, institutional adoption of public-blockchain settlement, and the combined Figure lending origination engine.

Competitive Advantages

Figure Markets combines a self-custody exchange, decentralized lending pools, and an SEC-registered yield-bearing stablecoin on a single blockchain-native platform. Its MPC-wallet custody model removes the single point of failure common to centralized exchanges, while Provenance Blockchain settlement provides transparent on-chain record-keeping for trades and loans.

The platform opens institutional-grade rates and asset classes to retail participants and unifies consumer and institutional product lines under one compliance and licensing umbrella.