Filta, founded by veterans from Pixar, Oculus, and Facebook, aims to revolutionize the digital art space by creating a marketplace for face filter NFTs. The company's core mission is to empower independent artists by providing them with a platform to monetize their creations, which are widely used on social media platforms like Snapchat and Instagram. Filta offers a suite of tools for creating and selling limited-edition face filters, targeting both creators and their fans who seek unique, engaging digital experiences.

Notable affiliated individuals include experts from leading tech and entertainment companies, lending credibility and expertise to Filta's mission. The startup has successfully partnered with various creators, enabling them to earn from their work for the first time. Filta's impact is significant in the digital art community, providing a new revenue stream for artists and enhancing user engagement on social media through innovative face filters.