Flont, Inc., founded in 2016 by Cormac Kinney, is a New York City-based e-commerce company that revolutionized the fine jewelry market through a membership-based rental service. The company's core mission was to democratize access to luxury jewelry by offering a subscription model that allowed customers to rent high-end pieces from leading brands and designers. Flont aimed to integrate fine jewelry into the sharing economy, making it more accessible and sustainable.
Notable figures associated with Flont include Carmen Busquets and Adrian Cheng, who are key influencers in the luxury and retail sectors. Despite its innovative approach, Flont's service was operational from May 2017 to 2019. During its tenure, the company made significant strides in promoting the concept of 'jewelry as a service,' impacting consumer behavior towards luxury goods and contributing to the broader sharing economy.
