Founded in 2013 by Michael Reitblat, Liron Damri, and Alon Shemesh, Forter is a private company specializing in online fraud prevention. With headquarters in Tel Aviv, Israel, and New York City, United States, Forter's core mission is to provide intelligent, consumer-centric fraud prevention solutions that enhance customer experience and foster growth. The company offers a unified platform for identity protection, payments optimization, and fraud prevention, leveraging artificial intelligence to ensure accurate fraud detection while increasing approval rates and minimizing friction in digital commerce.
Notable affiliated individuals include the founders Michael Reitblat, Liron Damri, and Alon Shemesh. Forter has garnered significant investment from prominent venture capital firms, contributing to its rapid growth and innovation in the fraud prevention industry. Key achievements include the development of a comprehensive Trust Platform for digital commerce and numerous product innovations such as automated chargeback recovery and payment optimization. Forter's impact is evident in its ability to reduce chargebacks, streamline operations for merchants, and provide a seamless customer experience, positioning it as a leader in the online fraud prevention market.