Foundry
Foundry combines technology media, buyer data, marketing software, advertising, and demand-generation services for technology vendors.
Founded
1964Foundry combines technology media, buyer data, marketing software, advertising, and demand-generation services for technology vendors.
Foundry combines technology-focused editorial brands, events, audience data, and marketing services for vendors seeking to reach technology decision-makers. Its solutions portfolio includes advertising, demand generation, custom content and research, branded storytelling, event programs, and partner marketing.
The company also offers account-based marketing software that uses intent signals to coordinate advertising, website personalization, sales activation, and multichannel campaigns. The public portfolio therefore spans both managed marketing programs and software-enabled campaign orchestration.
Foundry’s 2026 State of the CIO research reports that 69% of organizations expect IT budgets to increase in 2026, compared with 65% in 2025. It identifies rising investment in AI among the drivers and reports that larger enterprises are especially likely to anticipate increases.
The same study describes staff and skills shortages as constraints on CIOs’ innovation work, including AI adoption, security, and digital transformation. These findings indicate that technology marketers may be addressing buyers facing both active investment priorities and limited organizational capacity; the survey describes buyer context, not a forecast of Foundry’s own results.
Foundry operates technology editorial brands and events that serve as established destinations for technology audiences. Its marketing programs can draw on these properties, first-party audience signals, and intent data to connect vendor campaigns with buyers researching technology decisions.
Its account-based orchestration software is described as coordinating intent-driven advertising, website personalization, sales activation, and multichannel journeys. This combination of owned media, audience insight, services, and campaign tools allows Foundry to offer connected brand-to-demand programs, while the company’s public materials describe the components rather than guaranteeing campaign outcomes.