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Gooseworks

Gooseworks

Gooseworks builds AI coworkers that run growth and marketing workflows for business teams.

HQ
San Francisco, CA, US
Founded
2022
Accelerator
Y Combinator logoY CombinatorW23
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Overview
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Library

Contents

  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths
  4. 04Pricing Strategy
  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths
  4. 04Pricing Strategy

Product Overview

Gooseworks' core product is Goose, an AI coworker that autonomously executes growth and marketing workflows such as advertising campaign management, creative generation, ad optimization, competitor monitoring, and content production. Users interact with Goose through Slack, email, messaging apps, and a web application.

The company complements Goose with a command-line tool that adds its library of growth skills and data APIs to AI coding agents like Claude Code, Cursor, and Codex.

Market Outlook

The market for AI agents in sales, marketing, and growth is expanding as businesses seek to automate multi-step workflows that previously required dedicated operators. Demand is concentrated among fast-growing startups and small teams that need to scale growth functions without large headcount.

Vendors are competing on workflow breadth, integrations with advertising and data platforms, and the ability to embed agents inside the tools teams already use.

Competitive Advantages

Goose differentiates through autonomous, memory-enabled agents that hold their own filesystem and mailbox and work across Slack, email, and the web without constant prompting. Its library of more than one hundred prebuilt growth skills and one hundred data APIs lets a single agent run end-to-end growth workflows.

The ability to install these capabilities inside popular AI coding agents gives Gooseworks reach across existing developer workflows rather than requiring a separate destination.

Pricing Strategy

Gooseworks uses a freemium software-as-a-service subscription priced per month with tiers tied to the number of Goose coworkers and a monthly credit allowance. Plans include a free tier, a Starter plan, a Pro plan, and a Business plan.

The command-line tool is free to install and billed based on the skills and APIs an agent actually runs, separating the managed coworker subscription from usage-based developer access.