Grifin

Grifin began with the insight that routine shopping could double as investing, under the idea of buying stock where one shops. It operates an investment app that links everyday transactions to equity ownership, converting each qualifying purchase into a small fractional share position. Its main business is consumer stock investing through automated transfers and account controls such as weekly limits and risk settings.

Grifin's product centers on automatic investments tied to spending at publicly traded brands, with settings that adjust position sizes and company exposure over time. It targets people new to investing who want to build habits gradually through money they already spend.