Groove, founded in New York City, is a hospitality company that offers a unique coworking community tailored for solopreneurs. Its core mission is to create a fun and productive environment where individuals can work side-by-side virtually, fostering a sense of community and collaboration. Groove's vision is to support people striving to live authentically and do things differently. The company organizes 50-minute sessions called "Grooves," where small groups work together on various tasks, from writing novels to designing presentations.
Notable affiliated individuals include Vanda Szabo, Alec Grant, Ashley Whitlatch, and Tanesha Halstead, who bring diverse expertise in branding, well-being, and content creation. Groove has successfully cultivated a vibrant community that enhances productivity and well-being for its members. Its innovative approach to coworking has made a significant impact on solopreneurs seeking a supportive and engaging work environment.