Grupo Éxito

Grupo Éxito is the parent retail group operating a multi-format banner portfolio across Colombia, Uruguay, and Argentina, anchored by hypermarkets and convenience stores under the Éxito banner and premium grocery under Carulla and Carulla Fresh Market. The Colombian platform reached approximately 22 trillion Colombian pesos in consolidated revenue for 2025, with Colombia contributing about 77 percent of group revenue.

The group complements physical retail with shopping-center real estate through Viva Malls covering more than 807,000 square meters of gross leasable area, the Tuya consumer-finance card joint venture, the Puntos Colombia loyalty program with over eight million members, proprietary apparel brands Arkitect, Bronzini, and People, and a digital channel that contributed more than 2.3 trillion pesos in 2025 sales.

The Colombian organized grocery market in which Grupo Éxito operates is structurally growing on the back of household formalization and digital adoption, with the group's 2025 digital channel reaching 2.3 trillion pesos and representing about 14 percent of Colombian sales. Management commentary framed 2025 as a year of stabilization following the 2024 ownership transition.

Looking forward, the outlook is shaped by continued hard-discount competition, currency-translation effects from Uruguay and Argentina contributing roughly 23 percent of revenue, and management plans to consolidate the Éxito and Carulla banners through 43 format conversions completed in 2025, while the new Calleja-led board approved in March 2026 is expected to continue investing in real estate, digital, and proprietary apparel formats.

Grupo Éxito holds the broadest multi-format retail footprint in Colombia, combining Éxito hypermarkets, premium Carulla and Carulla Fresh Market stores, Surtimayorista cash-and-carry, neighborhood proximity formats, and high-traffic urban Éxito Wow stores, supported by national private-label and proprietary apparel programs. 2025 results showed non-food sales growth of 7.7 percent in Colombia.

The group also benefits from a vertically integrated ecosystem rare among Colombian grocers, pairing retail with the Viva Malls shopping-center portfolio at 98 percent occupancy, the Tuya consumer-credit-card joint venture with Bancolombia, the Puntos Colombia loyalty program reaching over eight million customers, and a digital channel that grew to approximately 14 percent of Colombian sales in 2025.

Grupo Éxito faces structural pressure from the rapid expansion of hard-discount chains, particularly Tiendas D1 and Ara, whose lower price points compete directly with the food assortment that still represents the majority of Éxito's Colombian revenue. The 2025 Colombian food growth of 2.9 percent trailed non-food growth of 7.7 percent.

The group is also exposed to currency-translation and macroeconomic volatility in Uruguay and Argentina, which together represented about 23 percent of 2025 consolidated revenue, and to the integration risk that accompanies the 2024 change of control to Grupo Calleja, including the executive transition under way as long-tenured General Manager Carlos Mario Giraldo Moreno retires on June 30, 2026.

Grupo Éxito pursues a tiered pricing strategy that segments customers across its banner portfolio, ranging from premium price points at Carulla and Carulla Fresh Market with imported, organic, and prepared offerings, to mass-market value at Éxito hypermarkets where private-label apparel brands Arkitect, Bronzini, and People anchor non-food assortments, to deep discount at Surtimayorista cash-and-carry serving small business and high-frequency shoppers.

The group reinforces this segmentation through the Tuya consumer-credit-card, which offers installment financing for higher-ticket non-food categories, and through the Puntos Colombia loyalty program of more than eight million customers; together these enabled non-food sales growth of 7.7 percent in Colombia during 2025, ahead of food growth of 2.9 percent.