Habit, founded with the mission to revolutionize the insurance sales industry, aims to bring context and meaningfulness to the way insurance is sold. By connecting brands with insurers, Habit enables the distribution of insurance through digital platforms, enhancing the efficiency and relevance of insurance offerings. Their core services focus on providing software solutions that streamline and optimize the sales process for insurance products, targeting both insurers and brands looking to integrate insurance into their digital ecosystems.

Notable figures affiliated with Habit include key industry experts and tech innovators who have contributed to its strategic direction and growth. The company has attracted significant interest from investors focused on fintech and insurtech, bolstering its development and market reach. Habit has achieved recognition for its innovative approach to digital insurance sales, impacting how insurance is marketed and sold in the digital age, thereby improving accessibility and customer experience in the insurance sector.