Hanger Network
Operating Status: Inactive
Eco-friendly advertising network offering targeted, efficient marketing solutions.
Founded
2005Eco-friendly advertising network offering targeted, efficient marketing solutions.
The EcoHanger is described as a worldwide-patented, 100 percent recyclable paperboard hanger manufactured in US EPA-regulated factories from 100 percent recycled materials. It is positioned against the 3.5 billion wire and 5 billion plastic hangers discarded annually in the United States.
Delivery is physical and in-home, which the company said cannot be skipped or blocked like digital advertising and yields a claimed 100 percent view rate, with consumer reuse of the hangers extending exposure. Distribution runs through a proprietary dry-cleaner channel of about 35,000 US outlets that can be aimed at a specific geography, and dealroom records advertisements present in approximately 40 percent of the 25,000 US dry-cleaning outlets at one point.
Source: nrn.com
Hanger Network supplies hangers to dry cleaners at no charge and generates revenue by selling the advertising space carried on them to major advertisers. Campaigns are sold as exclusive delivery inside a requested footprint across a proprietary network of about 35,000 dry cleaners nationwide, an offering the company described as in-home advertising, promotion, and sampling.
The channel targets affluent dry-cleaning customers; the company stated the network reached over 60 percent of men and women aged 25 to 54 earning more than $65,000 a year, with hangers distributed to match where consumers and advertisers are located. Disclosed engagements include Dunkin' Donuts coupon hangers, a MillerCoors MGD 64 hanger promotion in 2008, and fleet-branded EcoHangers for Crystal Cruises, alongside recruited hotel and cruise partners and an announced European distribution channel through European dry cleaners.
Coverage in 2009 described the business as having evolved from advertisements printed on clothes hangers into a marketing channel reaching 35 million households, and the company framed the EcoHanger as positioned to become the largest green marketing platform in the United States, with European distribution planned through European dry cleaners. Demand for green marketing was rising in the period; the 2007 ImagePower Green Brands Survey reported consumers demanding more green products and practices than in the 2006 survey.
Source: nrn.com
The addressable base was a large but physical channel of roughly 35,000 US dry cleaners and 35 million households, and dealroom records advertisements reaching about 40 percent of 25,000 US dry-cleaning outlets at one point. Long-run demand signals for the company itself are weak: dealroom records zero monthly website visits across April 2016 to May 2020 while listing the company as operational with six employees, and its official site is now parked.
Source: dealroom.co