Founded in 2011 by Gaston Frydlewski and Mariquel Waingarten, HICKIES is a private footwear accessories company headquartered in New York, New York. The company's core mission is to innovate the footwear industry by providing an elastic lacing system that replaces traditional shoelaces, transforming any sneaker into a convenient slip-on. HICKIES serves a global market, including North America, South America, Asia, Europe, and Australia, with its flagship product, the HICKIES Lacing System.
Notable figures associated with HICKIES include its founders, Gaston Frydlewski and Mariquel Waingarten. The company has achieved significant market penetration, with its products being sold in over 40 countries. HICKIES has made a considerable impact by offering a practical solution for various needs such as convenience, workout efficiency, travel ease, and accessibility. The innovative lacing system has garnered positive reviews and customer satisfaction, reinforcing its position as a leader in footwear accessories.
