Hippeas was founded with the mission to revolutionize the snacking industry by offering healthier and more sustainable options. Their core vision is to encourage consumers to "Give Peas A Chance®" while promoting global good. Hippeas specializes in organic chickpea puffs that are Non-GMO Project Verified, certified gluten-free, and vegan. Their market focus is on health-conscious snackers who prioritize both personal well-being and environmental sustainability.

Notable affiliated people include Livio Bisterzo, an entrepreneur known for his work in the health food sector. Hippeas has garnered significant investment from influential figures such as Leonardo DiCaprio. Key achievements include widespread retail distribution and a strong social media presence, particularly on Instagram. The overall impact of Hippeas is evident in their contribution to healthier snacking habits and their commitment to eco-friendly practices.